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	<title>After The Auction Blog &#187; genre</title>
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		<title>Inspired by &#8220;Mad Men&#8221;: You Don&#8217;t Have to be Jewish to Enjoy AFTER THE AUCTION</title>
		<link>http://www.lindafrankbooks.com/blog/genre/inspired-by-mad-menyou-dont-have-to-be-jewish-to-enjoy-after-the-auction/</link>
		<comments>http://www.lindafrankbooks.com/blog/genre/inspired-by-mad-menyou-dont-have-to-be-jewish-to-enjoy-after-the-auction/#comments</comments>
		<pubDate>Sun, 14 Nov 2010 18:43:34 +0000</pubDate>
		<dc:creator>Linda</dc:creator>
				<category><![CDATA[general interest]]></category>
		<category><![CDATA[genre]]></category>
		<category><![CDATA["Mad Men"]]></category>
		<category><![CDATA[Bill Bernbach]]></category>
		<category><![CDATA[book club]]></category>
		<category><![CDATA[glossary of terms]]></category>
		<category><![CDATA[Hebrew language]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[Jews]]></category>
		<category><![CDATA[Judaism]]></category>
		<category><![CDATA[Levy's Rye Bread]]></category>
		<category><![CDATA[Non-Jewish readers]]></category>
		<category><![CDATA[Passover]]></category>
		<category><![CDATA[Passover Seder]]></category>

		<guid isPermaLink="false">http://www.lindafrankbooks.com/blog/?p=97</guid>
		<description><![CDATA[I think you can still buy Levy&#8217;s Rye Bread in New York. Years ago in the subways that company advertised with a series of posters of apparently non-Jewish types (Buster Keaton, a native American, a NYPD cop, a choir boy, African- and Asian-Americans) happily chomping on its product. Very politically incorrect and ethnically inaccurate in [...]]]></description>
			<content:encoded><![CDATA[<p>I think you can still buy <a href=" Please read: A personal appeal from  Wikipedia founder Jimmy Wales  Henry S. Levy and Sons From Wikipedia, the free encyclopedia Henry S. Levy and Sons, popularly known as Levy's, was a bakery based in Brooklyn, New York, USA and most famous for their rye bread. They are best known for their advertising campaign &quot;You Don't Have to Be Jewish to Love Levy's&quot;[1][2]. This campaign, created by the legendary adman Bill Bernbach in 1960, featured photos by Howard Zieff of people of different ethnicities and cultures enjoying the bread.[3][4] One of the Levy's ad posters, featuring a Native American biting into a Levy's rye sandwich, was included in the Oakland Museum of California's 1999 exhibit &quot;Posters American Style.&quot;[5] The Levy's brand is now owned by Arnold Bread, a division of George Weston Limited.[6] [edit]References  ^ Jerry Della Femina, (1971) From Those Wonderful Folks Who Gave You Pearl Harbor, Pocket Books. ISBN 0-671-78052-2 ^ Advertising Slogan Hall of Fame, &quot;Levy's&quot; ^ Bernard Weinraub, &quot;Arts In America; From Ordinary Faces, Extraordinary Ads&quot;, New York Times, Feb. 21, 2002 ^ The Center for Interactive Advertising, &quot;Levy's Jewish Rye&quot; ^ &quot;Posters American Style&quot;, Oakland Museum of California ^ Arnold Bread - Levy's page  	This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it. Categories: Food company stubs | Bakeries of the United States | Companies based in New York City New featuresLog in / create account Article Discussion Read Edit View history    Main page Contents Featured content Current events Random article Donate Interaction About Wikipedia Community portal Recent changes Contact Wikipedia Help Toolbox Print/export This page was last modified on 1 May 2008 at 18:51. Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. See Terms of Use for details. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. Contact us Privacy policyAbout WikipediaDisclaimers" target="_blank">Levy&#8217;s Rye Bread</a> in New York. Years ago in the subways that company advertised with a series of <a href="http://www.postersplease.com/index.php?FAFgo=/Posters/ViewExhibition&amp;ExID=14" target="_blank">posters</a> of apparently non-Jewish types (Buster Keaton, a native American, a NYPD cop, a choir boy, African- and Asian-Americans) happily chomping on its product. Very politically incorrect and ethnically inaccurate in today&#8217;s world, but in the sixties the ad campaign made its point and helped propel its creator, legendary adman <a href="http://thedapperdude.com/2010/07/19/original-mad-man-bill-bernbach/" target="_blank">Bill Bernbach</a>, into the Advertising Hall of Fame. (To keep things contemporary, I must note that Bernbach&#8211;a founder of Doyle, Dane &amp; Bernbach&#8211;is considered an inspiration for today&#8217;s &#8220;Mad Men&#8221; television series.)</p>
<p>A non-Jewish San Francisco friend, whose book club has invited me to speak early in 2011, commented, after reading the book herself, that it would be helpful to have some terms explained. So, I&#8217;ve developed a glossary, which is actually included in the ebook version of <strong><em>After the Auction</em></strong>.</p>
<p><span id="more-97"></span></p>
<p><span style="text-decoration: underline;">Readers Guide to Jewish-related terms in </span><strong><em><span style="text-decoration: underline;">After the Auction</span></em></strong></p>
<p>afikomen: <em>“dessert” in Greek;refers to a piece of unleavened bread hidden for children to find after the Passover Seder meal.</em></p>
<p>aliyah:<em> “ascending” or going up in Hebrew;“making aliyah” refers to moving to Israel</em></p>
<p>Ashkenazic: <em>refers to</em> <em>Jews of eastern European (including Russian) descent</em></p>
<p>charoses: <em>a mixture composed of variations of fruits, nuts, spices, wine symbolizing the mortar enslaved Jews in Egypt used to build the Pyramids</em></p>
<p>challah: <em>a braided egg bread eaten on the Jewish Sabbath and High Holidays</em></p>
<p>dayenu:<em> “we will be satisfied” in Hebrew; also the name of a popular Passover song</em></p>
<p>haggadah: <em>“the telling, recounting, saga” and name for the book used for the Passover Seder ritual</em></p>
<p>hamentaschen: <em>a triangle-shaped pastry filled with fruit preserves or poppy seed to symbolize the triangular hat of Hamen, the villain of the Purim holiday story</em></p>
<p>havdalah: <em>“differentiation” in Hebrew; a term used for the ceremony that closes the Jewish Sabbath</em></p>
<p>Judaica: <em>cultural, historical aspects of the Jewish people, also used to describe texts and ritual artifacts</em></p>
<p>kaddish: <em>the Jewish prayer for the dead recited by mourners during the first year after a loss and on the anniversary of the death each year thereafter</em></p>
<p>kashruth: <em>the practice and laws of ensuring that food is kosher and of keeping kosher in the home</em></p>
<p>kiddush (cup):<em> the Jewish blessing for wine recited on the Sabbath and holidays and the designated cup of wine raised in the process</em></p>
<p>l’chaim: <em>“to life,” the traditional toast of Jews</em></p>
<p>matzah: <em>the unleavened (cracker) bread Jews were said to have eaten in the desert, therefore traditionally eaten instead of other bread during Passover</em></p>
<p>menorah: <em>a candelabra traditionally with nine branches and lights lit every night during the Chanukah festival</em></p>
<p>mezzuzah: <em>the biblical word for “doorpost” that refers to a tiny scroll inscribed with a Torah passage and the case that encloses it that is hung on the doorpost of a Jewish home</em></p>
<p>Mossad: <em>The Israeli Institute for Intelligence and Special Operations</em></p>
<p>refusnik: <em>term used for Soviet citizens, mainly Jews, whose applications for visas to emigrate were refused</em></p>
<p>sabra: <em>prickly pear cactus fruit and colloquial term for native Israeli</em></p>
<p>Seder (plate):<em>“order” in Hebrew, the opening meal of Passover with symbols of the holiday displayed on a special vessel that are explained during the ritual that is read and told before and after the actual dinner</em></p>
<p>Sephardic:<em> refers to Jews of Mediterranean descent, including from Spain, Northern Africa, and the Middle East</em></p>
<p>Shabbos: <em>Yiddish word for the Sabbath, vs. Shabbat in Hebrew</em></p>
<p>shul: <em>Yiddish word for synagogue</em></p>
<p>tallit: <em>Jewish prayer shawl</em></p>
<p>Talmud:<em>“learning” in Hebrew and the name for the primary text of rabbinic pronouncements on Jewish law, ethics, history, and practice.</em></p>
<p>Torah: <em>the Five Books of Moses, the beginning of the Jewish Bible.</em></p>
<p>treyf: <em>Yiddish word for non-kosher food</em></p>
<p>Zionism: <em>a political and social movement aiming for self-determination for Jews in a designated homeland</em></p>
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		<title>Guest Post by Lily Kovner: What&#8217;s my genre?</title>
		<link>http://www.lindafrankbooks.com/blog/genre/guest-post-by-lily-kovner-whats-my-genre/</link>
		<comments>http://www.lindafrankbooks.com/blog/genre/guest-post-by-lily-kovner-whats-my-genre/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 00:01:29 +0000</pubDate>
		<dc:creator>Lily Kovner</dc:creator>
				<category><![CDATA[genre]]></category>
		<category><![CDATA[Guest Bloggers from SECRETS OF THE AFIKOMEN]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[hen lit]]></category>
		<category><![CDATA[historical fiction]]></category>
		<category><![CDATA[mystery]]></category>

		<guid isPermaLink="false">http://www.lindafrankbooks.com/blog/?p=30</guid>
		<description><![CDATA[GENRE Pronunciation: \ˈzhän-rə, ˈzhäⁿ-; ˈzhäⁿr; ˈjän-rə\ Function: noun Etymology: French, from Middle French, kind, gender — more at gender Date: 1770 1 : a category of artistic, musical, or literary composition characterized by a particular style, form, or content 2 : kind, sort 3 : painting that depicts scenes or events from everyday life, usually [...]]]></description>
			<content:encoded><![CDATA[<p><strong>GENRE </strong></p>
<p>Pronunciation: \ˈzhän-rə, ˈzhäⁿ-; ˈzhäⁿr; ˈjän-rə\<br />
Function: <em>noun</em><br />
Etymology: French, from Middle French, kind, gender — more at <a href="http://www.merriam-webster.com/dictionary/gender" target="_blank">gender</a><br />
Date: 1770</p>
<p>1 : a category of artistic, musical, or literary composition characterized by a particular style, form, or content<br />
2 : kind, sort<br />
3 : painting that depicts scenes or events from everyday life, usually realistically</p>
<p><span id="more-30"></span></p>
<p>As the protagonist in <em>Secrets of the Afikomen</em>, I should be uniquely qualified to answer this question about the book my friend, Linda, has written. Ah, yes, we are friends&#8211;we&#8217;ve spent a lot of time together over the years as she&#8217;s worked to tell my story. Some in the book business strive to pinpoint a genre within fiction. Let&#8217;s go over some of the choices: mystery, thriller, literary, science fiction, romance, historical, women&#8217;s, spiritual. Then there are a couple that are new to me: chick lit and hen lit. And the &#8220;biz&#8221; categorizes uses the terms commercial and trade book, too. I understand commercial; trade fiction????</p>
<p>Where does <em>Secrets of the Afikomen</em> fit?</p>
<p>Like many people&#8211;Linda and me, to name two (OK, at least one of us is a real person)&#8211;it&#8217;s not a round peg in a round hole. The book transcends genres. It has elements of mystery, historical, women&#8217;s hen lit (sometimes called matron lit or granny lit, when referring to authors and female protagonists over a certain age), and I get a nice romance, too, though it&#8217;s not the bodice-ripping type. Linda and I admit we&#8217;re not literary here. But we&#8217;ll take commercial!</p>
<p>So, genre-wise, we&#8217;re a hybrid.</p>
<p>Does genre matter? Not to us. What matters is that people enjoy the read and that they get the chance to read <em>Secrets of the Afikomen</em>. Getting published would be a good way to accomplish this, of course. But these days there&#8217;s even not just one definition of getting published. More on that soon&#8230;</p>
<p>My story&#8211;the quest to find my Seder plate&#8211;was complicated enough. The vagaries of the book business these days serve up yet another mystery (but no romance).</p>
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		<title>“Vibershe literatur” = Wives’ literature: Yiddish chick and hen lit</title>
		<link>http://www.lindafrankbooks.com/blog/genre/%e2%80%9cvibershe-literatur%e2%80%9d-wives%e2%80%99-literature-yiddish-chick-and-hen-lit/</link>
		<comments>http://www.lindafrankbooks.com/blog/genre/%e2%80%9cvibershe-literatur%e2%80%9d-wives%e2%80%99-literature-yiddish-chick-and-hen-lit/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 00:19:58 +0000</pubDate>
		<dc:creator>Linda</dc:creator>
				<category><![CDATA[general interest]]></category>
		<category><![CDATA[genre]]></category>
		<category><![CDATA[Jewish]]></category>
		<category><![CDATA[National Yiddish Book Center]]></category>
		<category><![CDATA[Norman Rockwell Museum]]></category>
		<category><![CDATA[Yiddish literature]]></category>

		<guid isPermaLink="false">http://www.secretsoftheafikomen.com/blog/genre/%e2%80%9cvibershe-literatur%e2%80%9d-wives%e2%80%99-literature-yiddish-chick-and-hen-lit/</guid>
		<description><![CDATA[I learned about this new genre on our summer vacation.  Once they started reading and writing, those women in the shtetel* had their own best-sellers.  Soap opera drama, Yiddish versions of classic European themes like Bovu-Bokh, a tale of chivalry. (Bodice busting romances?) Of course, women weren’t permitted then to learn Hebrew, the language reserved [...]]]></description>
			<content:encoded><![CDATA[<p>I learned about this new genre on our summer vacation.  Once they started reading and writing, those women in the shtetel* had their own best-sellers.  Soap opera drama, Yiddish versions of classic European themes like Bovu-Bokh, a tale of chivalry. (Bodice busting romances?) Of course, women weren’t permitted then to learn Hebrew, the language reserved for the sacred texts.  But they devoured newspapers and books written in Yiddish.  After all, it was the mamaloshen**.</p>
<p>My husband, Eli, and I recently spent a week in the Berkshire Mountain area of western Massachusetts.  It’s a bounty of glorious nature and culture: Tanglewood, the summer home of the Boston Symphony Orchestra; Jacob’s Pillow Dance Center; the fabulous Clark Art Institute; the Norman Rockwell Museum and others; theatre festivals.  We were busy and enjoyed it all.</p>
<p><span id="more-4"></span></p>
<p>The Berkshires are also home to such literary greats as Emily Dickinson, Herman Melville, Edith Wharton,…and Dr. Seuss!  But Sholem Aleichem? Glückel of Hamelin, Who knew?</p>
<p>No less revered by their readers in their time and locales were some of the great Yiddish writers, and, remarkably, their legacies are also preserved in the land of their American Lit peers.  The National Yiddish Book Center (<a href="http://www.yiddishbookcenter.org/" target="_blank">http://www.yiddishbookcenter.org/</a>) sits on a lushly wooded site on the campus of Hampshire College, just outside Amherst, MA.  The center’s 37,000 square foot building architecturally resembles a shtetel synagogue.</p>
<p>The 1.5 million books were rescued by center founder, Aaron Lansky, a MacArthur Genius Award Fellow, who in 1980 started an effort to preserve Yiddish literature and books by advertising for and, along with volunteers, personally collecting truckloads. The ongoing vibrancy of the center lies in its efforts to revive and preserve not just the books themselves but the richness of the language and the writing and other culture it produced. Toward this end goes Steven Spielberg’s funding to digitize the physically deteriorating tomes, more of which still pour in every week.</p>
<p>*Eastern European village, where Yiddish speaking and reading Jews lived.<br />
**Mother tongue.</p>
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